| Title |
Cluster-randomised trial to evaluate the ‘Change for Life’ mass media/ social marketing campaign in the UK
|
|---|---|
| Published in |
BMC Public Health, June 2012
|
| DOI | 10.1186/1471-2458-12-404 |
| Pubmed ID | |
| Authors |
Helen Croker, Rebecca Lucas, Jane Wardle |
| Abstract |
Social marketing campaigns offer a promising approach to the prevention of childhood obesity. Change4Life (C4L) is a national obesity prevention campaign in England. It included mass media coverage aiming to reframe obesity into a health issue relevant to all and provided the opportunity for parents to complete a brief questionnaire ('How are the Kids') and receive personalised feedback about their children's eating and activity. Print and online C4L resources were available with guidance about healthy eating and physical activity. The study aims were to examine the impact of personalised feedback and print material from the C4L campaign on parents' attitudes and behaviours about their children's eating and activity in a community-based cluster-randomised controlled trial. |
X Demographics
The data shown below were collected from the profiles of 16 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 11 | 69% |
| Ireland | 1 | 6% |
| Canada | 1 | 6% |
| Netherlands | 1 | 6% |
| Unknown | 2 | 13% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 10 | 63% |
| Scientists | 4 | 25% |
| Practitioners (doctors, other healthcare professionals) | 2 | 13% |
Mendeley readers
The data shown below were compiled from readership statistics for 486 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 10 | 2% |
| Malaysia | 1 | <1% |
| Australia | 1 | <1% |
| South Africa | 1 | <1% |
| Sweden | 1 | <1% |
| India | 1 | <1% |
| Oman | 1 | <1% |
| Unknown | 470 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 101 | 21% |
| Student > Bachelor | 65 | 13% |
| Student > Ph. D. Student | 56 | 12% |
| Researcher | 54 | 11% |
| Other | 22 | 5% |
| Other | 77 | 16% |
| Unknown | 111 | 23% |
| Readers by discipline | Count | As % |
|---|---|---|
| Medicine and Dentistry | 92 | 19% |
| Social Sciences | 60 | 12% |
| Nursing and Health Professions | 59 | 12% |
| Psychology | 47 | 10% |
| Agricultural and Biological Sciences | 22 | 5% |
| Other | 78 | 16% |
| Unknown | 128 | 26% |
Attention Score in Context
This research output has an Altmetric Attention Score of 29. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 27 August 2020.
All research outputs
#1,324,321
of 24,920,664 outputs
Outputs from BMC Public Health
#1,460
of 16,577 outputs
Outputs of similar age
#7,301
of 172,200 outputs
Outputs of similar age from BMC Public Health
#7
of 221 outputs
Altmetric has tracked 24,920,664 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 94th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 16,577 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 14.4. This one has done particularly well, scoring higher than 91% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 172,200 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 95% of its contemporaries.
We're also able to compare this research output to 221 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 97% of its contemporaries.