| Title |
Investigating brand preferences across social groups and consumption contexts
|
|---|---|
| Published in |
Quantitative Marketing and Economics, January 2012
|
| DOI | 10.1007/s11129-011-9117-0 |
| Authors |
Minki Kim, Pradeep K. Chintagunta |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 40 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 2 | 5% |
| Colombia | 1 | 3% |
| Netherlands | 1 | 3% |
| India | 1 | 3% |
| Korea, Republic of | 1 | 3% |
| Unknown | 34 | 85% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 14 | 35% |
| Student > Master | 6 | 15% |
| Student > Bachelor | 5 | 13% |
| Researcher | 3 | 8% |
| Professor | 3 | 8% |
| Other | 3 | 8% |
| Unknown | 6 | 15% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 15 | 38% |
| Economics, Econometrics and Finance | 6 | 15% |
| Social Sciences | 6 | 15% |
| Computer Science | 2 | 5% |
| Materials Science | 1 | 3% |
| Other | 2 | 5% |
| Unknown | 8 | 20% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 June 2012.
All research outputs
#19,440,618
of 23,911,072 outputs
Outputs from Quantitative Marketing and Economics
#105
of 111 outputs
Outputs of similar age
#200,029
of 247,873 outputs
Outputs of similar age from Quantitative Marketing and Economics
#3
of 3 outputs
Altmetric has tracked 23,911,072 research outputs across all sources so far. This one is in the 10th percentile – i.e., 10% of other outputs scored the same or lower than it.
So far Altmetric has tracked 111 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.7. This one is in the 1st percentile – i.e., 1% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 247,873 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 9th percentile – i.e., 9% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.