| Title |
Neuromarketing: The New Science of Consumer Behavior
|
|---|---|
| Published in |
Society, January 2011
|
| DOI | 10.1007/s12115-010-9408-1 |
| Authors |
Christophe Morin |
X Demographics
The data shown below were collected from the profiles of 6 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Slovenia | 1 | 17% |
| United States | 1 | 17% |
| Spain | 1 | 17% |
| Unknown | 3 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 6 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 1,472 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 6 | <1% |
| Germany | 5 | <1% |
| Spain | 4 | <1% |
| Brazil | 4 | <1% |
| Colombia | 3 | <1% |
| Poland | 3 | <1% |
| Portugal | 3 | <1% |
| United Kingdom | 3 | <1% |
| France | 1 | <1% |
| Other | 13 | <1% |
| Unknown | 1427 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 292 | 20% |
| Student > Master | 268 | 18% |
| Student > Ph. D. Student | 157 | 11% |
| Researcher | 79 | 5% |
| Student > Doctoral Student | 65 | 4% |
| Other | 217 | 15% |
| Unknown | 394 | 27% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 403 | 27% |
| Social Sciences | 133 | 9% |
| Psychology | 100 | 7% |
| Engineering | 72 | 5% |
| Economics, Econometrics and Finance | 64 | 4% |
| Other | 273 | 19% |
| Unknown | 427 | 29% |
Attention Score in Context
This research output has an Altmetric Attention Score of 30. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 23 November 2023.
All research outputs
#1,254,175
of 24,877,869 outputs
Outputs from Society
#46
of 653 outputs
Outputs of similar age
#6,465
of 193,357 outputs
Outputs of similar age from Society
#2
of 6 outputs
Altmetric has tracked 24,877,869 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 94th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 653 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 18.5. This one has done particularly well, scoring higher than 93% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 193,357 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 96% of its contemporaries.
We're also able to compare this research output to 6 others from the same source and published within six weeks on either side of this one. This one has scored higher than 4 of them.