| Title |
Know thy changing consumer
|
|---|---|
| Published in |
Journal of Brand Management, February 2008
|
| DOI | 10.1057/palgrave.bm.2550141 |
| Authors |
Mark Uncles |
Mendeley readers
The data shown below were compiled from readership statistics for 40 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Indonesia | 2 | 5% |
| Portugal | 1 | 3% |
| Australia | 1 | 3% |
| United Kingdom | 1 | 3% |
| Iran, Islamic Republic of | 1 | 3% |
| Unknown | 34 | 85% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 10 | 25% |
| Student > Ph. D. Student | 7 | 18% |
| Student > Doctoral Student | 6 | 15% |
| Student > Postgraduate | 3 | 8% |
| Lecturer > Senior Lecturer | 2 | 5% |
| Other | 7 | 18% |
| Unknown | 5 | 13% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 26 | 65% |
| Social Sciences | 5 | 13% |
| Economics, Econometrics and Finance | 2 | 5% |
| Arts and Humanities | 2 | 5% |
| Unknown | 5 | 13% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 04 July 2012.
All research outputs
#20,160,460
of 22,669,724 outputs
Outputs from Journal of Brand Management
#305
of 324 outputs
Outputs of similar age
#152,657
of 157,605 outputs
Outputs of similar age from Journal of Brand Management
#1
of 1 outputs
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So far Altmetric has tracked 324 research outputs from this source. They receive a mean Attention Score of 3.6. This one is in the 1st percentile – i.e., 1% of its peers scored the same or lower than it.
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We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them