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Higher Education Marketing in Africa

Overview of attention for book
Cover of 'Higher Education Marketing in Africa'

Table of Contents

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    Book Overview
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    Chapter 1 Exploring Factors Influencing Student Choice in Africa: Introduction to Edited Collection
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    Chapter 2 Co-creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process
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    Chapter 3 Understanding High School Students’ University Choice: Implications for Marketing and Management of Higher Education in Ghana
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    Chapter 4 Delving into Undergraduate Students’ Choice of Higher Education in Uganda
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    Chapter 5 International and Southern African Perspectives on Choice and Decision-Making of Young People in Higher Education
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    Chapter 6 Factors Influencing Students’ Choice of a Federal University: A Case Study of a Nigerian Federal University
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    Chapter 7 Evaluative Criteria for Selection of Higher Education Institutions in Nigeria
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    Chapter 8 Factors Influencing Postgraduate Students’ University Choice in Nigeria
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    Chapter 9 Factors and Sources of Information That Influence a Student’s University of Choice
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    Chapter 10 Consumer Behaviour and Student Motivation Influence the Choice of Higher Learning Institutions in Nigeria
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    Chapter 11 Minding the Gap: An Assessment of the Quality of Course Information Available on the Websites of African Universities
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    Chapter 12 The Importance of University Rankings for Students’ University of Choice: A South African Perspective
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    Chapter 13 Experiences of Doctoral Students’ Vulnerability in South Africa
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    Chapter 14 Making a Christian Private University Appealing to Prospective Students: The Case of Covenant University
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    Chapter 15 Student University Choice Making in Africa: Emerging Challenges, Opportunities and Agenda for Research, Practice and Policy
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Mentioned by

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42 X users
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1 Wikipedia page

Citations

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12 Dimensions

Readers on

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Title
Higher Education Marketing in Africa
Published by
Springer International Publishing, August 2020
DOI 10.1007/978-3-030-39379-3
ISBNs
978-3-03-039378-6, 978-3-03-039379-3
Editors

Mogaji, Emmanuel, Maringe, Felix, Ebo Hinson, Robert

X Demographics

X Demographics

The data shown below were collected from the profiles of 42 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 26 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 26 100%

Demographic breakdown

Readers by professional status Count As %
Lecturer 4 15%
Student > Ph. D. Student 3 12%
Student > Master 3 12%
Student > Doctoral Student 1 4%
Other 1 4%
Other 3 12%
Unknown 11 42%
Readers by discipline Count As %
Arts and Humanities 3 12%
Business, Management and Accounting 3 12%
Computer Science 3 12%
Agricultural and Biological Sciences 2 8%
Unspecified 1 4%
Other 3 12%
Unknown 11 42%