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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects
|
|---|---|
| Published in |
Journal of Advertising, June 2020
|
| DOI | 10.1080/00913367.2020.1751011 |
| Authors |
Lane Wakefield, Kirk Wakefield, Kevin Lane Keller |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 2 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 50% |
| Scientists | 1 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 97 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 97 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 14 | 14% |
| Student > Ph. D. Student | 8 | 8% |
| Student > Bachelor | 5 | 5% |
| Student > Doctoral Student | 4 | 4% |
| Unspecified | 3 | 3% |
| Other | 13 | 13% |
| Unknown | 50 | 52% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 15 | 15% |
| Sports and Recreations | 11 | 11% |
| Arts and Humanities | 5 | 5% |
| Social Sciences | 4 | 4% |
| Unspecified | 3 | 3% |
| Other | 7 | 7% |
| Unknown | 52 | 54% |
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 29 April 2021.
All research outputs
#14,486,138
of 23,215,490 outputs
Outputs from Journal of Advertising
#316
of 421 outputs
Outputs of similar age
#222,400
of 399,175 outputs
Outputs of similar age from Journal of Advertising
#4
of 4 outputs
Altmetric has tracked 23,215,490 research outputs across all sources so far. This one is in the 35th percentile – i.e., 35% of other outputs scored the same or lower than it.
So far Altmetric has tracked 421 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.9. This one is in the 23rd percentile – i.e., 23% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 399,175 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 41st percentile – i.e., 41% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 4 others from the same source and published within six weeks on either side of this one.