| Title |
Reflections on customer-based brand equity: perspectives, progress, and priorities
|
|---|---|
| Published in |
AMS Review, May 2016
|
| DOI | 10.1007/s13162-016-0078-z |
| Authors |
Kevin Lane Keller |
X Demographics
The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Turkey | 1 | 25% |
| Denmark | 1 | 25% |
| United States | 1 | 25% |
| Unknown | 1 | 25% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 2 | 50% |
| Members of the public | 1 | 25% |
| Science communicators (journalists, bloggers, editors) | 1 | 25% |
Mendeley readers
The data shown below were compiled from readership statistics for 665 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | <1% |
| India | 1 | <1% |
| Argentina | 1 | <1% |
| Spain | 1 | <1% |
| United States | 1 | <1% |
| Unknown | 660 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 108 | 16% |
| Student > Bachelor | 87 | 13% |
| Student > Ph. D. Student | 77 | 12% |
| Lecturer | 27 | 4% |
| Student > Doctoral Student | 27 | 4% |
| Other | 87 | 13% |
| Unknown | 252 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 263 | 40% |
| Social Sciences | 40 | 6% |
| Economics, Econometrics and Finance | 34 | 5% |
| Engineering | 11 | 2% |
| Unspecified | 11 | 2% |
| Other | 44 | 7% |
| Unknown | 262 | 39% |
Attention Score in Context
This research output has an Altmetric Attention Score of 4. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 16 June 2022.
All research outputs
#8,782,020
of 25,837,817 outputs
Outputs from AMS Review
#48
of 150 outputs
Outputs of similar age
#128,794
of 351,896 outputs
Outputs of similar age from AMS Review
#1
of 5 outputs
Altmetric has tracked 25,837,817 research outputs across all sources so far. This one has received more attention than most of these and is in the 66th percentile.
So far Altmetric has tracked 150 research outputs from this source. They receive a mean Attention Score of 3.8. This one has gotten more attention than average, scoring higher than 67% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 351,896 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 63% of its contemporaries.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them