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X Demographics
Mendeley readers
| Title |
Brand Breakout
|
|---|---|
| Published by |
Palgrave Macmillan UK, January 2015
|
| DOI | 10.1057/9781137276629 |
| ISBNs |
978-1-349-44674-2, 978-1-137-27662-9, 978-1-137-27661-2, 978-1-137-46759-1
|
| Authors |
Kumar, Nirmalya, Steenkamp, Jan-Benedict E. M., N. Kumar, J. Steenkamp |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Netherlands | 1 | 50% |
| Unknown | 1 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 2 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 45 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 45 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 10 | 22% |
| Student > Master | 8 | 18% |
| Student > Postgraduate | 4 | 9% |
| Student > Bachelor | 3 | 7% |
| Professor | 1 | 2% |
| Other | 3 | 7% |
| Unknown | 16 | 36% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 20 | 44% |
| Social Sciences | 3 | 7% |
| Arts and Humanities | 1 | 2% |
| Economics, Econometrics and Finance | 1 | 2% |
| Mathematics | 1 | 2% |
| Other | 2 | 4% |
| Unknown | 17 | 38% |