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Inductively Versus Deductively Structured Product Descriptions: Effects on Chinese and Western Readers

Overview of attention for article published in Journal of Business and Technical Communication, June 2020
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Citations

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3 Dimensions

Readers on

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14 Mendeley
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Title
Inductively Versus Deductively Structured Product Descriptions: Effects on Chinese and Western Readers
Published in
Journal of Business and Technical Communication, June 2020
DOI 10.1177/1050651920932192
Authors

Qian Li, Joyce Karreman, Menno D. T. de Jong

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 14 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 14 100%

Demographic breakdown

Readers by professional status Count As %
Lecturer 4 29%
Student > Ph. D. Student 2 14%
Professor 1 7%
Unspecified 1 7%
Student > Master 1 7%
Other 0 0%
Unknown 5 36%
Readers by discipline Count As %
Social Sciences 5 36%
Arts and Humanities 1 7%
Mathematics 1 7%
Unspecified 1 7%
Unknown 6 43%