| Title |
Putting one-to-one marketing to work: Personalization, customization, and choice
|
|---|---|
| Published in |
Marketing Letters, September 2008
|
| DOI | 10.1007/s11002-008-9056-z |
| Authors |
Neeraj Arora, Xavier Dreze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh Joshi, V. Kumar, Nicholas Lurie, Scott Neslin, S. Sajeesh, Meng Su, Niladri Syam, Jacquelyn Thomas, Z. John Zhang |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 742 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 6 | <1% |
| United States | 3 | <1% |
| France | 2 | <1% |
| Austria | 2 | <1% |
| United Kingdom | 2 | <1% |
| Korea, Republic of | 1 | <1% |
| Brazil | 1 | <1% |
| Portugal | 1 | <1% |
| Italy | 1 | <1% |
| Other | 4 | <1% |
| Unknown | 719 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 171 | 23% |
| Student > Ph. D. Student | 117 | 16% |
| Student > Bachelor | 79 | 11% |
| Student > Doctoral Student | 47 | 6% |
| Researcher | 30 | 4% |
| Other | 90 | 12% |
| Unknown | 208 | 28% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 301 | 41% |
| Computer Science | 48 | 6% |
| Economics, Econometrics and Finance | 42 | 6% |
| Social Sciences | 36 | 5% |
| Engineering | 30 | 4% |
| Other | 57 | 8% |
| Unknown | 228 | 31% |
Attention Score in Context
This research output has an Altmetric Attention Score of 27. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 08 August 2023.
All research outputs
#1,229,464
of 23,206,358 outputs
Outputs from Marketing Letters
#25
of 291 outputs
Outputs of similar age
#2,452
of 75,206 outputs
Outputs of similar age from Marketing Letters
#1
of 7 outputs
Altmetric has tracked 23,206,358 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 94th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 291 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.1. This one has done particularly well, scoring higher than 91% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 75,206 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 96% of its contemporaries.
We're also able to compare this research output to 7 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them