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X Demographics
Mendeley readers
Attention Score in Context
Title |
Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty
|
---|---|
Published in |
International Journal of Advertising, July 2020
|
DOI | 10.1080/02650487.2020.1788311 |
Authors |
Chen Lou, Quan Xie |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
Singapore | 1 | 50% |
Unknown | 1 | 50% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 1 | 50% |
Scientists | 1 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 561 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 561 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 58 | 10% |
Student > Bachelor | 44 | 8% |
Lecturer | 36 | 6% |
Student > Ph. D. Student | 35 | 6% |
Unspecified | 17 | 3% |
Other | 71 | 13% |
Unknown | 300 | 53% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 142 | 25% |
Social Sciences | 35 | 6% |
Unspecified | 17 | 3% |
Economics, Econometrics and Finance | 17 | 3% |
Arts and Humanities | 9 | 2% |
Other | 28 | 5% |
Unknown | 313 | 56% |
Attention Score in Context
This research output has an Altmetric Attention Score of 5. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 28 April 2022.
All research outputs
#6,151,807
of 23,668,780 outputs
Outputs from International Journal of Advertising
#78
of 279 outputs
Outputs of similar age
#130,231
of 400,231 outputs
Outputs of similar age from International Journal of Advertising
#2
of 11 outputs
Altmetric has tracked 23,668,780 research outputs across all sources so far. This one has received more attention than most of these and is in the 73rd percentile.
So far Altmetric has tracked 279 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.3. This one has gotten more attention than average, scoring higher than 71% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 400,231 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 67% of its contemporaries.
We're also able to compare this research output to 11 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 81% of its contemporaries.