You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
X Demographics
Mendeley readers
| Title |
Die Geheimnisse erfolgreichen YouTube-Marketings
|
|---|---|
| Published by |
Gabler Verlag, January 2016
|
| DOI | 10.1007/978-3-662-50317-1 |
| ISBNs |
978-3-66-250316-4, 978-3-66-250317-1
|
| Authors |
Opresnik, Marc Oliver, Yilmaz, Oguz, Marc Oliver Opresnik, Oguz Yilmaz |
X Demographics
The data shown below were collected from the profiles of 11 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 6 | 55% |
| United Kingdom | 1 | 9% |
| Unknown | 4 | 36% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 8 | 73% |
| Scientists | 2 | 18% |
| Practitioners (doctors, other healthcare professionals) | 1 | 9% |
Mendeley readers
The data shown below were compiled from readership statistics for 47 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 47 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 23 | 49% |
| Student > Master | 13 | 28% |
| Student > Postgraduate | 1 | 2% |
| Student > Ph. D. Student | 1 | 2% |
| Unknown | 9 | 19% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 18 | 38% |
| Economics, Econometrics and Finance | 8 | 17% |
| Engineering | 3 | 6% |
| Computer Science | 3 | 6% |
| Social Sciences | 2 | 4% |
| Other | 3 | 6% |
| Unknown | 10 | 21% |