| Title |
Immediate effects of alcohol marketing communications and media portrayals on consumption and cognition: a systematic review and meta-analysis of experimental studies
|
|---|---|
| Published in |
BMC Public Health, June 2016
|
| DOI | 10.1186/s12889-016-3116-8 |
| Pubmed ID | |
| Authors |
Kaidy Stautz, Kyle G. Brown, Sarah E. King, Ian Shemilt, Theresa M. Marteau |
| Abstract |
Restricting marketing of alcoholic products is purported to be a cost-effective intervention to reduce alcohol consumption. The strength of evidence supporting this claim is contested. This systematic review aimed to assess immediate effects of exposure to alcohol marketing on alcoholic beverage consumption and related cognitions. Electronic searches of nine databases, supplemented with reference list searches and forward citation tracking, were used to identify randomised, experimental studies assessing immediate effects of exposure to alcohol marketing communications on objective alcohol consumption (primary outcome), explicit or implicit alcohol-related cognitions, or selection without purchasing (secondary outcomes). Study limitations were assessed using the Cochrane Risk of Bias tool. Random and fixed effects meta-analyses were conducted to estimate effect sizes. Twenty four studies met the eligibility criteria. A meta-analysis integrating seven studies (758 participants, all students) found that viewing alcohol advertisements increased immediate alcohol consumption relative to viewing non-alcohol advertisements (SMD = 0.20, 95 % CI = 0.05, 0.34). A meta-analysis integrating six studies (631 participants, all students) did not find that viewing alcohol portrayals in television programmes or films increased consumption (SMD = 0.16, 95 % CI = -0.05, 0.37). Meta-analyses of secondary outcome data found that exposure to alcohol portrayals increased explicit alcohol-related cognitions, but did not find that exposure to alcohol advertisements influenced explicit or implicit alcohol-related cognitions. Confidence in results is diminished by underpowered analyses and unclear risk of bias. Viewing alcohol advertisements (but not alcohol portrayals) may increase immediate alcohol consumption by small amounts, equivalent to between 0.39 and 2.67 alcohol units for males and between 0.25 and 1.69 units for females. The generalizability of this finding beyond students and to other marketing channels remains to be established. |
X Demographics
The data shown below were collected from the profiles of 64 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 40 | 63% |
| Australia | 3 | 5% |
| United States | 2 | 3% |
| Uganda | 1 | 2% |
| Taiwan | 1 | 2% |
| Canada | 1 | 2% |
| Spain | 1 | 2% |
| Unknown | 15 | 23% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 37 | 58% |
| Scientists | 17 | 27% |
| Practitioners (doctors, other healthcare professionals) | 8 | 13% |
| Science communicators (journalists, bloggers, editors) | 2 | 3% |
Mendeley readers
The data shown below were compiled from readership statistics for 144 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | <1% |
| Unknown | 143 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 20 | 14% |
| Student > Ph. D. Student | 19 | 13% |
| Researcher | 18 | 13% |
| Student > Master | 15 | 10% |
| Student > Doctoral Student | 7 | 5% |
| Other | 21 | 15% |
| Unknown | 44 | 31% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 18 | 13% |
| Medicine and Dentistry | 18 | 13% |
| Social Sciences | 15 | 10% |
| Business, Management and Accounting | 11 | 8% |
| Nursing and Health Professions | 11 | 8% |
| Other | 19 | 13% |
| Unknown | 52 | 36% |
Attention Score in Context
This research output has an Altmetric Attention Score of 59. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 14 October 2021.
All research outputs
#653,223
of 23,881,329 outputs
Outputs from BMC Public Health
#648
of 15,466 outputs
Outputs of similar age
#13,530
of 346,662 outputs
Outputs of similar age from BMC Public Health
#14
of 212 outputs
Altmetric has tracked 23,881,329 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 97th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 15,466 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 14.3. This one has done particularly well, scoring higher than 96% of its peers.
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We're also able to compare this research output to 212 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 93% of its contemporaries.