| Title |
Achieving brand loyalty through sponsorship: the role of fit and self-congruity
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, September 2011
|
| DOI | 10.1007/s11747-011-0285-y |
| Authors |
Marc Mazodier, Dwight Merunka |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| France | 1 | 33% |
| United States | 1 | 33% |
| Unknown | 1 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Science communicators (journalists, bloggers, editors) | 2 | 67% |
| Scientists | 1 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 480 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 3 | <1% |
| Iran, Islamic Republic of | 2 | <1% |
| United Arab Emirates | 1 | <1% |
| Austria | 1 | <1% |
| South Africa | 1 | <1% |
| Indonesia | 1 | <1% |
| Germany | 1 | <1% |
| Canada | 1 | <1% |
| Taiwan | 1 | <1% |
| Other | 5 | 1% |
| Unknown | 463 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 88 | 18% |
| Student > Bachelor | 73 | 15% |
| Student > Ph. D. Student | 70 | 15% |
| Student > Doctoral Student | 36 | 8% |
| Lecturer | 23 | 5% |
| Other | 73 | 15% |
| Unknown | 117 | 24% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 219 | 46% |
| Social Sciences | 36 | 8% |
| Sports and Recreations | 34 | 7% |
| Economics, Econometrics and Finance | 25 | 5% |
| Arts and Humanities | 9 | 2% |
| Other | 32 | 7% |
| Unknown | 125 | 26% |
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 13 October 2014.
All research outputs
#13,668,374
of 22,673,450 outputs
Outputs from Journal of the Academy of Marketing Science
#450
of 737 outputs
Outputs of similar age
#81,999
of 126,202 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#5
of 10 outputs
Altmetric has tracked 22,673,450 research outputs across all sources so far. This one is in the 38th percentile – i.e., 38% of other outputs scored the same or lower than it.
So far Altmetric has tracked 737 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.9. This one is in the 38th percentile – i.e., 38% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 126,202 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 34th percentile – i.e., 34% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 10 others from the same source and published within six weeks on either side of this one. This one has scored higher than 5 of them.