| Title |
Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market
|
|---|---|
| Published in |
Marketing Letters, June 2014
|
| DOI | 10.1007/s11002-014-9304-3 |
| Authors |
Charalampos Saridakis, George Baltas |
Mendeley readers
The data shown below were compiled from readership statistics for 37 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Spain | 1 | 3% |
| Colombia | 1 | 3% |
| Portugal | 1 | 3% |
| Unknown | 34 | 92% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 7 | 19% |
| Student > Doctoral Student | 5 | 14% |
| Student > Ph. D. Student | 5 | 14% |
| Professor | 5 | 14% |
| Professor > Associate Professor | 2 | 5% |
| Other | 2 | 5% |
| Unknown | 11 | 30% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 15 | 41% |
| Economics, Econometrics and Finance | 5 | 14% |
| Engineering | 2 | 5% |
| Social Sciences | 2 | 5% |
| Sports and Recreations | 1 | 3% |
| Other | 0 | 0% |
| Unknown | 12 | 32% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 19 November 2021.
All research outputs
#7,484,899
of 22,877,793 outputs
Outputs from Marketing Letters
#104
of 289 outputs
Outputs of similar age
#73,333
of 227,136 outputs
Outputs of similar age from Marketing Letters
#4
of 12 outputs
Altmetric has tracked 22,877,793 research outputs across all sources so far. This one is in the 44th percentile – i.e., 44% of other outputs scored the same or lower than it.
So far Altmetric has tracked 289 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.0. This one is in the 46th percentile – i.e., 46% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 227,136 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 54% of its contemporaries.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one is in the 33rd percentile – i.e., 33% of its contemporaries scored the same or lower than it.