| Title |
Challenges and Future Directions of Computational Advertising Measurement Systems
|
|---|---|
| Published in |
Journal of Advertising, August 2020
|
| DOI | 10.1080/00913367.2020.1795757 |
| Authors |
Joseph T. Yun, Claire M. Segijn, Stewart Pearson, Edward C. Malthouse, Joseph A. Konstan, Venkatesh Shankar |
X Demographics
The data shown below were collected from the profiles of 7 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 3 | 43% |
| Netherlands | 1 | 14% |
| Unknown | 3 | 43% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 4 | 57% |
| Members of the public | 3 | 43% |
Mendeley readers
The data shown below were compiled from readership statistics for 112 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 112 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 12 | 11% |
| Unspecified | 10 | 9% |
| Student > Ph. D. Student | 9 | 8% |
| Student > Doctoral Student | 8 | 7% |
| Student > Bachelor | 6 | 5% |
| Other | 19 | 17% |
| Unknown | 48 | 43% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 21 | 19% |
| Unspecified | 10 | 9% |
| Computer Science | 10 | 9% |
| Social Sciences | 5 | 4% |
| Economics, Econometrics and Finance | 5 | 4% |
| Other | 8 | 7% |
| Unknown | 53 | 47% |
Attention Score in Context
This research output has an Altmetric Attention Score of 6. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 17 September 2020.
All research outputs
#6,082,371
of 23,573,357 outputs
Outputs from Journal of Advertising
#137
of 432 outputs
Outputs of similar age
#129,283
of 400,250 outputs
Outputs of similar age from Journal of Advertising
#3
of 11 outputs
Altmetric has tracked 23,573,357 research outputs across all sources so far. This one has received more attention than most of these and is in the 74th percentile.
So far Altmetric has tracked 432 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.8. This one has gotten more attention than average, scoring higher than 68% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 400,250 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 67% of its contemporaries.
We're also able to compare this research output to 11 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 72% of its contemporaries.