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Mendeley readers
| Title |
The Effects of Dynamic Product Presentation and Contextual Backgrounds on Consumer Purchase Intentions: Perspectives from the Load Theory of Attention and Cognitive Control
|
|---|---|
| Published in |
Journal of Advertising, August 2020
|
| DOI | 10.1080/00913367.2020.1789014 |
| Authors |
Yakun Zhang, Sarah Hong Xiao, Michael Nicholson |
Mendeley readers
The data shown below were compiled from readership statistics for 52 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 52 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 10 | 19% |
| Student > Bachelor | 5 | 10% |
| Student > Master | 4 | 8% |
| Student > Doctoral Student | 3 | 6% |
| Student > Postgraduate | 3 | 6% |
| Other | 7 | 13% |
| Unknown | 20 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 15 | 29% |
| Social Sciences | 4 | 8% |
| Arts and Humanities | 2 | 4% |
| Economics, Econometrics and Finance | 2 | 4% |
| Neuroscience | 2 | 4% |
| Other | 5 | 10% |
| Unknown | 22 | 42% |