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ブランドコンセプトをいかに発信するか,浸透させるか

Overview of attention for article published in Japan Marketing Journal, April 2020
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  • Average Attention Score compared to outputs of the same age
  • Good Attention Score compared to outputs of the same age and source (66th percentile)

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Title
ブランドコンセプトをいかに発信するか,浸透させるか
Published in
Japan Marketing Journal, April 2020
DOI 10.7222/marketing.2016.032
Authors

上條 憲二

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Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 24 August 2020.
All research outputs
#16,376,857
of 25,852,155 outputs
Outputs from Japan Marketing Journal
#118
of 326 outputs
Outputs of similar age
#234,304
of 404,139 outputs
Outputs of similar age from Japan Marketing Journal
#4
of 18 outputs
Altmetric has tracked 25,852,155 research outputs across all sources so far. This one is in the 34th percentile – i.e., 34% of other outputs scored the same or lower than it.
So far Altmetric has tracked 326 research outputs from this source. They receive a mean Attention Score of 3.7. This one has gotten more attention than average, scoring higher than 56% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 404,139 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 39th percentile – i.e., 39% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 18 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 66% of its contemporaries.