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Mendeley readers
| Title |
Using Subvertising to Build Families’ Persuasion Knowledge in Jamaica
|
|---|---|
| Published in |
Journal of Advertising, August 2020
|
| DOI | 10.1080/00913367.2020.1783725 |
| Authors |
Michelle R. Nelson, Rachel Powell, Gail M. Ferguson, Kathy Tian |
Mendeley readers
The data shown below were compiled from readership statistics for 82 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 82 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 17 | 21% |
| Professor > Associate Professor | 4 | 5% |
| Other | 4 | 5% |
| Student > Master | 3 | 4% |
| Student > Ph. D. Student | 2 | 2% |
| Other | 5 | 6% |
| Unknown | 47 | 57% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 13 | 16% |
| Business, Management and Accounting | 10 | 12% |
| Arts and Humanities | 2 | 2% |
| Unspecified | 1 | 1% |
| Immunology and Microbiology | 1 | 1% |
| Other | 4 | 5% |
| Unknown | 51 | 62% |