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X Demographics
Mendeley readers
Attention Score in Context
| Title |
From restricted to complex exchange and beyond: social marketing’s change agenda
|
|---|---|
| Published in |
Journal of Marketing Management, June 2016
|
| DOI | 10.1080/0267257x.2016.1189449 |
| Authors |
Sinead Duane, Christine Domegan, Patricia McHugh, Michelle Devaney |
X Demographics
The data shown below were collected from the profiles of 7 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 2 | 29% |
| Portugal | 1 | 14% |
| United States | 1 | 14% |
| Unknown | 3 | 43% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 4 | 57% |
| Science communicators (journalists, bloggers, editors) | 2 | 29% |
| Scientists | 1 | 14% |
Mendeley readers
The data shown below were compiled from readership statistics for 65 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Sweden | 1 | 2% |
| Unknown | 64 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 13 | 20% |
| Student > Master | 7 | 11% |
| Student > Doctoral Student | 6 | 9% |
| Student > Bachelor | 5 | 8% |
| Researcher | 5 | 8% |
| Other | 14 | 22% |
| Unknown | 15 | 23% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 27 | 42% |
| Social Sciences | 9 | 14% |
| Economics, Econometrics and Finance | 3 | 5% |
| Chemical Engineering | 1 | 2% |
| Computer Science | 1 | 2% |
| Other | 6 | 9% |
| Unknown | 18 | 28% |
Attention Score in Context
This research output has an Altmetric Attention Score of 5. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 06 February 2022.
All research outputs
#6,596,181
of 24,648,202 outputs
Outputs from Journal of Marketing Management
#523
of 928 outputs
Outputs of similar age
#102,695
of 360,266 outputs
Outputs of similar age from Journal of Marketing Management
#17
of 23 outputs
Altmetric has tracked 24,648,202 research outputs across all sources so far. This one has received more attention than most of these and is in the 73rd percentile.
So far Altmetric has tracked 928 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.1. This one is in the 43rd percentile – i.e., 43% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 360,266 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 71% of its contemporaries.
We're also able to compare this research output to 23 others from the same source and published within six weeks on either side of this one. This one is in the 30th percentile – i.e., 30% of its contemporaries scored the same or lower than it.