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Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions

Overview of attention for article published in Journal of Advertising, September 2020
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Good Attention Score compared to outputs of the same age (71st percentile)
  • Good Attention Score compared to outputs of the same age and source (71st percentile)

Mentioned by

policy
1 policy source
twitter
5 X users

Citations

dimensions_citation
44 Dimensions

Readers on

mendeley
113 Mendeley
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Title
Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions
Published in
Journal of Advertising, September 2020
DOI 10.1080/00913367.2020.1811179
Authors

Natali Helberger, Jisu Huh, George Milne, Joanna Strycharz, Hari Sundaram

X Demographics

X Demographics

The data shown below were collected from the profiles of 5 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 113 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 113 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 11 10%
Student > Master 9 8%
Student > Bachelor 9 8%
Researcher 7 6%
Student > Doctoral Student 7 6%
Other 24 21%
Unknown 46 41%
Readers by discipline Count As %
Business, Management and Accounting 33 29%
Social Sciences 7 6%
Arts and Humanities 5 4%
Unspecified 3 3%
Psychology 3 3%
Other 10 9%
Unknown 52 46%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 7. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 16 May 2022.
All research outputs
#4,687,251
of 23,237,082 outputs
Outputs from Journal of Advertising
#111
of 422 outputs
Outputs of similar age
#113,243
of 401,005 outputs
Outputs of similar age from Journal of Advertising
#2
of 7 outputs
Altmetric has tracked 23,237,082 research outputs across all sources so far. Compared to these this one has done well and is in the 79th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 422 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.9. This one has gotten more attention than average, scoring higher than 73% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 401,005 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 71% of its contemporaries.
We're also able to compare this research output to 7 others from the same source and published within six weeks on either side of this one. This one has scored higher than 5 of them.