| Title |
Phonotactic probability of brand names: I’d buy that!
|
|---|---|
| Published in |
Psychological Research, August 2011
|
| DOI | 10.1007/s00426-011-0374-z |
| Pubmed ID | |
| Authors |
Michael S. Vitevitch, Alexander J. Donoso |
| Abstract |
Psycholinguistic research shows that word-characteristics influence the speed and accuracy of various language-related processes. Analogous characteristics of brand names influence the retrieval of product information and the perception of risks associated with that product. In the present experiment we examined how phonotactic probability-the frequency with which phonological segments and sequences of segments appear in a word-might influence consumer behavior. Participants rated brand names that varied in phonotactic probability on the likelihood that they would buy the product. Participants indicated that they were more likely to purchase a product if the brand name was comprised of common segments and sequences of segments rather than less common segments and sequences of segments. This result suggests that word-characteristics may influence higher-level cognitive processes, in addition to language-related processes. Furthermore, the benefits of using objective measures of word characteristics in the design of brand names are discussed. |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Japan | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Practitioners (doctors, other healthcare professionals) | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 32 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 3 | 9% |
| Spain | 1 | 3% |
| Portugal | 1 | 3% |
| Unknown | 27 | 84% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Researcher | 7 | 22% |
| Student > Ph. D. Student | 7 | 22% |
| Student > Master | 5 | 16% |
| Professor > Associate Professor | 4 | 13% |
| Student > Bachelor | 3 | 9% |
| Other | 3 | 9% |
| Unknown | 3 | 9% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 11 | 34% |
| Business, Management and Accounting | 6 | 19% |
| Linguistics | 6 | 19% |
| Social Sciences | 2 | 6% |
| Arts and Humanities | 1 | 3% |
| Other | 2 | 6% |
| Unknown | 4 | 13% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 30 August 2012.
All research outputs
#18,313,878
of 22,675,759 outputs
Outputs from Psychological Research
#758
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Outputs of similar age
#102,238
of 124,063 outputs
Outputs of similar age from Psychological Research
#4
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