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Using a Personality-Profiling Algorithm to Investigate Political Microtargeting: Assessing the Persuasion Effects of Personality-Tailored Ads on Social Media

Overview of attention for article published in Communication Research, October 2020
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#28 of 791)
  • High Attention Score compared to outputs of the same age (97th percentile)

Mentioned by

news
13 news outlets
blogs
2 blogs
twitter
48 X users

Citations

dimensions_citation
79 Dimensions

Readers on

mendeley
176 Mendeley
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Title
Using a Personality-Profiling Algorithm to Investigate Political Microtargeting: Assessing the Persuasion Effects of Personality-Tailored Ads on Social Media
Published in
Communication Research, October 2020
DOI 10.1177/0093650220961965
Authors

Brahim Zarouali, Tom Dobber, Guy De Pauw, Claes de Vreese

X Demographics

X Demographics

The data shown below were collected from the profiles of 48 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 176 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 176 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 31 18%
Student > Bachelor 24 14%
Student > Master 19 11%
Lecturer 10 6%
Researcher 9 5%
Other 21 12%
Unknown 62 35%
Readers by discipline Count As %
Social Sciences 44 25%
Psychology 17 10%
Computer Science 15 9%
Business, Management and Accounting 7 4%
Linguistics 4 2%
Other 24 14%
Unknown 65 37%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 139. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 22 February 2024.
All research outputs
#304,766
of 25,775,807 outputs
Outputs from Communication Research
#28
of 791 outputs
Outputs of similar age
#8,889
of 441,124 outputs
Outputs of similar age from Communication Research
#1
of 4 outputs
Altmetric has tracked 25,775,807 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 98th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 791 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 21.5. This one has done particularly well, scoring higher than 96% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 441,124 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 97% of its contemporaries.
We're also able to compare this research output to 4 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them