| Title |
The Gender Marketing of Toys: An Analysis of Color and Type of Toy on the Disney Store Website
|
|---|---|
| Published in |
Sex Roles, June 2012
|
| DOI | 10.1007/s11199-012-0177-8 |
| Authors |
Carol J. Auster, Claire S. Mansbach |
X Demographics
The data shown below were collected from the profiles of 6 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Czechia | 1 | 17% |
| France | 1 | 17% |
| Unknown | 4 | 67% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 3 | 50% |
| Scientists | 3 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 303 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 3 | <1% |
| Spain | 1 | <1% |
| United States | 1 | <1% |
| Unknown | 298 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 75 | 25% |
| Student > Master | 66 | 22% |
| Student > Ph. D. Student | 27 | 9% |
| Student > Postgraduate | 20 | 7% |
| Professor | 12 | 4% |
| Other | 41 | 14% |
| Unknown | 62 | 20% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 58 | 19% |
| Psychology | 53 | 17% |
| Business, Management and Accounting | 44 | 15% |
| Arts and Humanities | 19 | 6% |
| Design | 11 | 4% |
| Other | 51 | 17% |
| Unknown | 67 | 22% |
Attention Score in Context
This research output has an Altmetric Attention Score of 205. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 21 June 2022.
All research outputs
#180,883
of 24,493,053 outputs
Outputs from Sex Roles
#49
of 2,346 outputs
Outputs of similar age
#767
of 167,617 outputs
Outputs of similar age from Sex Roles
#1
of 28 outputs
Altmetric has tracked 24,493,053 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 2,346 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 21.8. This one has done particularly well, scoring higher than 97% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 167,617 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 28 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 99% of its contemporaries.