| Title |
Virtual reality advertising with brand experiences: the effects of media devices, virtual representation of the self, and self-presence
|
|---|---|
| Published in |
International Journal of Advertising, October 2020
|
| DOI | 10.1080/02650487.2020.1834210 |
| Authors |
Hayeon Song, Jihyun Kim, Thao P.H. Nguyen, Kwan Min Lee, Namkee Park |
X Demographics
The data shown below were collected from the profiles of 5 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 2 | 40% |
| Singapore | 1 | 20% |
| Unknown | 2 | 40% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 3 | 60% |
| Scientists | 2 | 40% |
Mendeley readers
The data shown below were compiled from readership statistics for 96 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 96 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 8 | 8% |
| Lecturer | 5 | 5% |
| Student > Bachelor | 5 | 5% |
| Student > Doctoral Student | 4 | 4% |
| Student > Master | 4 | 4% |
| Other | 18 | 19% |
| Unknown | 52 | 54% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 15 | 16% |
| Business, Management and Accounting | 14 | 15% |
| Arts and Humanities | 4 | 4% |
| Unspecified | 3 | 3% |
| Computer Science | 2 | 2% |
| Other | 8 | 8% |
| Unknown | 50 | 52% |
Attention Score in Context
This research output has an Altmetric Attention Score of 4. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 01 July 2021.
All research outputs
#6,889,519
of 23,257,423 outputs
Outputs from International Journal of Advertising
#89
of 268 outputs
Outputs of similar age
#149,227
of 420,254 outputs
Outputs of similar age from International Journal of Advertising
#5
of 12 outputs
Altmetric has tracked 23,257,423 research outputs across all sources so far. This one has received more attention than most of these and is in the 70th percentile.
So far Altmetric has tracked 268 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.5. This one has gotten more attention than average, scoring higher than 66% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 420,254 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 64% of its contemporaries.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 58% of its contemporaries.