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Mendeley readers
Attention Score in Context
| Title |
Deepfakes: perspectives on the future “reality” of advertising and branding
|
|---|---|
| Published in |
International Journal of Advertising, November 2020
|
| DOI | 10.1080/02650487.2020.1834211 |
| Authors |
Jan Kietzmann, Adam J. Mills, Kirk Plangger |
Mendeley readers
The data shown below were compiled from readership statistics for 142 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 142 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 13 | 9% |
| Researcher | 9 | 6% |
| Student > Master | 9 | 6% |
| Professor | 8 | 6% |
| Student > Bachelor | 7 | 5% |
| Other | 17 | 12% |
| Unknown | 79 | 56% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 22 | 15% |
| Social Sciences | 13 | 9% |
| Computer Science | 9 | 6% |
| Arts and Humanities | 5 | 4% |
| Economics, Econometrics and Finance | 4 | 3% |
| Other | 9 | 6% |
| Unknown | 80 | 56% |
Attention Score in Context
This research output has an Altmetric Attention Score of 9. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 10 May 2021.
All research outputs
#3,794,091
of 23,262,131 outputs
Outputs from International Journal of Advertising
#47
of 268 outputs
Outputs of similar age
#92,774
of 420,923 outputs
Outputs of similar age from International Journal of Advertising
#3
of 12 outputs
Altmetric has tracked 23,262,131 research outputs across all sources so far. Compared to these this one has done well and is in the 83rd percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 268 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.5. This one has done well, scoring higher than 82% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 420,923 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 77% of its contemporaries.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 75% of its contemporaries.