| Title |
Targeted advertising as a signal
|
|---|---|
| Published in |
Quantitative Marketing and Economics, July 2009
|
| DOI | 10.1007/s11129-009-9068-x |
| Authors |
Bharat N. Anand, Ron Shachar |
Mendeley readers
The data shown below were compiled from readership statistics for 154 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | <1% |
| India | 1 | <1% |
| Italy | 1 | <1% |
| Unknown | 151 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 35 | 23% |
| Student > Master | 25 | 16% |
| Student > Bachelor | 21 | 14% |
| Researcher | 10 | 6% |
| Student > Doctoral Student | 5 | 3% |
| Other | 21 | 14% |
| Unknown | 37 | 24% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 53 | 34% |
| Economics, Econometrics and Finance | 20 | 13% |
| Social Sciences | 16 | 10% |
| Computer Science | 5 | 3% |
| Psychology | 4 | 3% |
| Other | 13 | 8% |
| Unknown | 43 | 28% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 16 March 2021.
All research outputs
#8,572,390
of 25,463,091 outputs
Outputs from Quantitative Marketing and Economics
#61
of 125 outputs
Outputs of similar age
#42,001
of 122,460 outputs
Outputs of similar age from Quantitative Marketing and Economics
#2
of 4 outputs
Altmetric has tracked 25,463,091 research outputs across all sources so far. This one is in the 43rd percentile – i.e., 43% of other outputs scored the same or lower than it.
So far Altmetric has tracked 125 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.6. This one is in the 22nd percentile – i.e., 22% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 122,460 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 18th percentile – i.e., 18% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 4 others from the same source and published within six weeks on either side of this one. This one has scored higher than 2 of them.