| Title |
The influence of C2C communications in online brand communities on customer purchase behavior
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, November 2009
|
| DOI | 10.1007/s11747-009-0178-5 |
| Authors |
Mavis T. Adjei, Stephanie M. Noble, Charles H. Noble |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 945 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 6 | <1% |
| United States | 6 | <1% |
| United Kingdom | 5 | <1% |
| Spain | 3 | <1% |
| Malaysia | 2 | <1% |
| Portugal | 2 | <1% |
| Norway | 2 | <1% |
| Brazil | 2 | <1% |
| Switzerland | 2 | <1% |
| Other | 11 | 1% |
| Unknown | 904 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 173 | 18% |
| Student > Ph. D. Student | 164 | 17% |
| Student > Bachelor | 118 | 12% |
| Student > Doctoral Student | 66 | 7% |
| Lecturer | 41 | 4% |
| Other | 157 | 17% |
| Unknown | 226 | 24% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 480 | 51% |
| Social Sciences | 82 | 9% |
| Economics, Econometrics and Finance | 42 | 4% |
| Computer Science | 19 | 2% |
| Engineering | 13 | 1% |
| Other | 46 | 5% |
| Unknown | 263 | 28% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 25 April 2017.
All research outputs
#15,380,359
of 22,881,154 outputs
Outputs from Journal of the Academy of Marketing Science
#557
of 743 outputs
Outputs of similar age
#77,576
of 93,209 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#2
of 3 outputs
Altmetric has tracked 22,881,154 research outputs across all sources so far. This one is in the 22nd percentile – i.e., 22% of other outputs scored the same or lower than it.
So far Altmetric has tracked 743 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.0. This one is in the 17th percentile – i.e., 17% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 93,209 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 9th percentile – i.e., 9% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.