| Title |
Brand personality: A meta-analytic review of antecedents and consequences
|
|---|---|
| Published in |
Marketing Letters, February 2013
|
| DOI | 10.1007/s11002-013-9232-7 |
| Authors |
Martin Eisend, Nicola E. Stokburger-Sauer |
Mendeley readers
The data shown below were compiled from readership statistics for 398 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Netherlands | 1 | <1% |
| United States | 1 | <1% |
| Germany | 1 | <1% |
| Canada | 1 | <1% |
| Unknown | 394 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 70 | 18% |
| Student > Master | 61 | 15% |
| Student > Doctoral Student | 32 | 8% |
| Student > Bachelor | 29 | 7% |
| Lecturer | 19 | 5% |
| Other | 72 | 18% |
| Unknown | 115 | 29% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 176 | 44% |
| Social Sciences | 35 | 9% |
| Psychology | 16 | 4% |
| Economics, Econometrics and Finance | 13 | 3% |
| Unspecified | 6 | 2% |
| Other | 24 | 6% |
| Unknown | 128 | 32% |