Title |
The effects of perceived product-extrinsic cue incongruity on consumption experiences: The case of celebrity sponsorship
|
---|---|
Published in |
Marketing Letters, August 2013
|
DOI | 10.1007/s11002-013-9257-y |
Authors |
Sarah Clemente, Eric Dolansky, Antonia Mantonakis, Katherine White |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
Canada | 1 | 100% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 45 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Japan | 1 | 2% |
United States | 1 | 2% |
Unknown | 43 | 96% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 13 | 29% |
Student > Master | 6 | 13% |
Researcher | 5 | 11% |
Student > Bachelor | 3 | 7% |
Professor | 3 | 7% |
Other | 8 | 18% |
Unknown | 7 | 16% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 14 | 31% |
Social Sciences | 9 | 20% |
Psychology | 5 | 11% |
Economics, Econometrics and Finance | 2 | 4% |
Sports and Recreations | 2 | 4% |
Other | 5 | 11% |
Unknown | 8 | 18% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 20 July 2016.
All research outputs
#15,380,359
of 22,881,154 outputs
Outputs from Marketing Letters
#195
of 289 outputs
Outputs of similar age
#121,435
of 196,711 outputs
Outputs of similar age from Marketing Letters
#3
of 6 outputs
Altmetric has tracked 22,881,154 research outputs across all sources so far. This one is in the 22nd percentile – i.e., 22% of other outputs scored the same or lower than it.
So far Altmetric has tracked 289 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.0. This one is in the 18th percentile – i.e., 18% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 196,711 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 28th percentile – i.e., 28% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 6 others from the same source and published within six weeks on either side of this one. This one has scored higher than 3 of them.