| Title |
A meta-analysis of gender roles in advertising
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, November 2009
|
| DOI | 10.1007/s11747-009-0181-x |
| Authors |
Martin Eisend |
X Demographics
The data shown below were collected from the profiles of 8 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Sweden | 4 | 50% |
| United States | 2 | 25% |
| Unknown | 2 | 25% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 6 | 75% |
| Scientists | 2 | 25% |
Mendeley readers
The data shown below were compiled from readership statistics for 535 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 3 | <1% |
| Canada | 3 | <1% |
| Germany | 2 | <1% |
| Netherlands | 1 | <1% |
| United Kingdom | 1 | <1% |
| Spain | 1 | <1% |
| Iran, Islamic Republic of | 1 | <1% |
| Unknown | 523 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 99 | 19% |
| Student > Master | 79 | 15% |
| Student > Ph. D. Student | 58 | 11% |
| Student > Doctoral Student | 23 | 4% |
| Student > Postgraduate | 20 | 4% |
| Other | 79 | 15% |
| Unknown | 177 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 127 | 24% |
| Social Sciences | 79 | 15% |
| Psychology | 39 | 7% |
| Arts and Humanities | 29 | 5% |
| Linguistics | 15 | 3% |
| Other | 55 | 10% |
| Unknown | 191 | 36% |
Attention Score in Context
This research output has an Altmetric Attention Score of 128. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 25 October 2021.
All research outputs
#324,506
of 25,405,598 outputs
Outputs from Journal of the Academy of Marketing Science
#9
of 851 outputs
Outputs of similar age
#967
of 178,676 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#1
of 4 outputs
Altmetric has tracked 25,405,598 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 98th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 851 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.0. This one has done particularly well, scoring higher than 99% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 178,676 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 4 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them