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The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects

Overview of attention for article published in Journal of Advertising, February 2021
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#49 of 480)
  • High Attention Score compared to outputs of the same age (91st percentile)
  • Good Attention Score compared to outputs of the same age and source (70th percentile)

Mentioned by

news
1 news outlet
policy
1 policy source
twitter
18 X users

Citations

dimensions_citation
20 Dimensions

Readers on

mendeley
71 Mendeley
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Title
The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects
Published in
Journal of Advertising, February 2021
DOI 10.1080/00913367.2020.1870586
Authors

Claire M. Segijn, Hilde A. M. Voorveld, Khadija Ali Vakeel

X Demographics

X Demographics

The data shown below were collected from the profiles of 18 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 71 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 71 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 7 10%
Lecturer 6 8%
Student > Master 5 7%
Other 3 4%
Researcher 3 4%
Other 9 13%
Unknown 38 54%
Readers by discipline Count As %
Business, Management and Accounting 16 23%
Social Sciences 5 7%
Arts and Humanities 2 3%
Computer Science 2 3%
Design 2 3%
Other 2 3%
Unknown 42 59%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 24. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 04 September 2023.
All research outputs
#1,616,543
of 25,732,188 outputs
Outputs from Journal of Advertising
#49
of 480 outputs
Outputs of similar age
#45,933
of 539,188 outputs
Outputs of similar age from Journal of Advertising
#3
of 10 outputs
Altmetric has tracked 25,732,188 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 93rd percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 480 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.0. This one has done well, scoring higher than 89% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 539,188 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 91% of its contemporaries.
We're also able to compare this research output to 10 others from the same source and published within six weeks on either side of this one. This one has scored higher than 7 of them.