You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
X Demographics
Mendeley readers
Attention Score in Context
| Title |
Changing Social Norm Compliance with Noninvasive Brain Stimulation
|
|---|---|
| Published in |
Science, October 2013
|
| DOI | 10.1126/science.1241399 |
| Pubmed ID | |
| Authors |
C. C. Ruff, G. Ugazio, E. Fehr |
| Abstract |
All known human societies have maintained social order by enforcing compliance with social norms. The biological mechanisms underlying norm compliance are, however, hardly understood. We show that the right lateral prefrontal cortex (rLPFC) is involved in both voluntary and sanction-induced norm compliance. Both types of compliance could be changed by varying the neural excitability of this brain region with transcranial direct current stimulation, but they were affected in opposite ways, suggesting that the stimulated region plays a fundamentally different role in voluntary and sanction-based compliance. Brain stimulation had a particularly strong effect on compliance in the context of socially constituted sanctions, whereas it left beliefs about what the norm prescribes and about subjectively expected sanctions unaffected. Our findings suggest that rLPFC activity is a key biological prerequisite for an evolutionarily and socially important aspect of human behavior. |
X Demographics
The data shown below were collected from the profiles of 418 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Japan | 126 | 30% |
| United States | 10 | 2% |
| United Kingdom | 9 | 2% |
| Korea, Republic of | 3 | <1% |
| Ireland | 2 | <1% |
| Australia | 2 | <1% |
| Germany | 2 | <1% |
| Norway | 2 | <1% |
| Switzerland | 1 | <1% |
| Other | 14 | 3% |
| Unknown | 247 | 59% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 390 | 93% |
| Scientists | 20 | 5% |
| Practitioners (doctors, other healthcare professionals) | 6 | 1% |
| Science communicators (journalists, bloggers, editors) | 2 | <1% |
Mendeley readers
The data shown below were compiled from readership statistics for 570 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 13 | 2% |
| Germany | 7 | 1% |
| United Kingdom | 5 | <1% |
| China | 4 | <1% |
| France | 3 | <1% |
| Netherlands | 3 | <1% |
| Spain | 2 | <1% |
| Japan | 2 | <1% |
| Canada | 2 | <1% |
| Other | 9 | 2% |
| Unknown | 520 | 91% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 146 | 26% |
| Researcher | 103 | 18% |
| Student > Master | 83 | 15% |
| Student > Bachelor | 49 | 9% |
| Student > Doctoral Student | 28 | 5% |
| Other | 106 | 19% |
| Unknown | 55 | 10% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 210 | 37% |
| Agricultural and Biological Sciences | 62 | 11% |
| Neuroscience | 60 | 11% |
| Medicine and Dentistry | 33 | 6% |
| Economics, Econometrics and Finance | 29 | 5% |
| Other | 96 | 17% |
| Unknown | 80 | 14% |
Attention Score in Context
This research output has an Altmetric Attention Score of 327. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 20 February 2022.
All research outputs
#103,968
of 25,711,998 outputs
Outputs from Science
#3,409
of 83,251 outputs
Outputs of similar age
#680
of 221,139 outputs
Outputs of similar age from Science
#40
of 848 outputs
Altmetric has tracked 25,711,998 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 83,251 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 65.9. This one has done particularly well, scoring higher than 95% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 221,139 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 848 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 95% of its contemporaries.