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Brand Identity and Halal in Malaysia’s Food Smes: One Tale from Two Model Analyses

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Title
Brand Identity and Halal in Malaysia’s Food Smes: One Tale from Two Model Analyses
Published in
Preprints.org, April 2022
DOI 10.20944/preprints202204.0238.v1
Authors

Muhammad Nur Fitri Razak, Rosmiza Bidin, Bahtiar Mohamad, Mohd Nizam Osman, Mohd Syuhaidi Abu Bakar, Jen Sern Tham, Rodziah Atan, Puji Handayati, Nangkula Utaberta

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