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Mendeley readers
| Title |
The empirical link between relationship marketing tools and consumer retention in retail marketing
|
|---|---|
| Published in |
Journal of Consumer Behaviour, March 2013
|
| DOI | 10.1002/cb.1408 |
| Authors |
Jamil Bojei, Craig C. Julian, Che Aniza Binti Che Wel, Zafar U. Ahmed |
Mendeley readers
The data shown below were compiled from readership statistics for 116 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | <1% |
| Brazil | 1 | <1% |
| Sweden | 1 | <1% |
| India | 1 | <1% |
| United States | 1 | <1% |
| Unknown | 111 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 22 | 19% |
| Student > Ph. D. Student | 16 | 14% |
| Student > Doctoral Student | 11 | 9% |
| Student > Bachelor | 10 | 9% |
| Student > Postgraduate | 8 | 7% |
| Other | 26 | 22% |
| Unknown | 23 | 20% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 62 | 53% |
| Social Sciences | 8 | 7% |
| Computer Science | 4 | 3% |
| Engineering | 4 | 3% |
| Economics, Econometrics and Finance | 3 | 3% |
| Other | 8 | 7% |
| Unknown | 27 | 23% |