Handbook of Research on Integrating Social Media into Strategic Marketing
IGI Global
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Mendeley readers
| Chapter title |
A Continuance Model for Optimized Participation in Virtual Communities
|
|---|---|
| Book title |
Handbook of Research on Integrating Social Media into Strategic Marketing
|
| Published by |
IGI Global, January 2015
|
| DOI | 10.4018/978-1-4666-8353-2.ch012 |
| Book ISBNs |
978-1-4666-8353-2, 978-1-4666-8354-9
|
| Authors |
Shanmugam, Mohana, Jusoh, Yusmadi Yah |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 4 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 1 | 25% |
| Other | 1 | 25% |
| Student > Master | 1 | 25% |
| Unknown | 1 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 25% |
| Psychology | 1 | 25% |
| Medicine and Dentistry | 1 | 25% |
| Unknown | 1 | 25% |