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Developing an Instrument to Measure Consumers' Multimedia Usage in the Purchase Process

Overview of attention for article published in International Journal on Media Management, January 2013
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Mentioned by

facebook
1 Facebook page

Citations

dimensions_citation
7 Dimensions

Readers on

mendeley
16 Mendeley
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Title
Developing an Instrument to Measure Consumers' Multimedia Usage in the Purchase Process
Published in
International Journal on Media Management, January 2013
DOI 10.1080/14241277.2012.756815
Authors

Hilde A. M. Voorveld, Fred E. Bronner, Peter C. Neijens, Edith G. Smit

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 16 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 16 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 2 13%
Lecturer > Senior Lecturer 1 6%
Lecturer 1 6%
Librarian 1 6%
Professor 1 6%
Other 1 6%
Unknown 9 56%
Readers by discipline Count As %
Social Sciences 3 19%
Arts and Humanities 2 13%
Business, Management and Accounting 1 6%
Unknown 10 63%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 February 2013.
All research outputs
#22,759,452
of 25,374,647 outputs
Outputs from International Journal on Media Management
#125
of 148 outputs
Outputs of similar age
#258,412
of 289,004 outputs
Outputs of similar age from International Journal on Media Management
#2
of 3 outputs
Altmetric has tracked 25,374,647 research outputs across all sources so far. This one is in the 1st percentile – i.e., 1% of other outputs scored the same or lower than it.
So far Altmetric has tracked 148 research outputs from this source. They receive a mean Attention Score of 4.4. This one is in the 1st percentile – i.e., 1% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 289,004 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.