Title |
Using Cognitive and Affective Illustrations to Enhance Older Adults’ Website Satisfaction and Recall of Online Cancer-Related Information
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Published in |
Health Communication, October 2013
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DOI | 10.1080/10410236.2013.771560 |
Pubmed ID | |
Authors |
Nadine Bol, Julia C. M. van Weert, Hanneke C. J. M. de Haes, Eugène F. Loos, Steven de Heer, Dirk Sikkel, Ellen M. A. Smets |
Abstract |
This study examined the effect of adding cognitive and affective illustrations to online health information (vs. text only) on older adults' website satisfaction and recall of cancer-related information. Results of an online experiment among younger and older adults showed that illustrations increased satisfaction with attractiveness of the website. Younger adults were significantly more satisfied with the comprehensibility of the website than older adults, whereas older adults were more satisfied with perceived emotional support from the website than younger adults. Being more emotionally satisfied with the website led to greater recall of information for older adults, but not for younger adults. Illustrations can be used to enhance older adults' website satisfaction and consequently recall of online cancer-related information. |
X Demographics
Geographical breakdown
Country | Count | As % |
---|---|---|
Netherlands | 1 | 100% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 1 | 100% |
Mendeley readers
Geographical breakdown
Country | Count | As % |
---|---|---|
United States | 1 | 1% |
Switzerland | 1 | 1% |
Unknown | 89 | 98% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 12 | 13% |
Student > Doctoral Student | 12 | 13% |
Student > Master | 10 | 11% |
Researcher | 10 | 11% |
Student > Bachelor | 8 | 9% |
Other | 14 | 15% |
Unknown | 25 | 27% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 23 | 25% |
Medicine and Dentistry | 8 | 9% |
Psychology | 7 | 8% |
Nursing and Health Professions | 5 | 5% |
Business, Management and Accounting | 4 | 4% |
Other | 18 | 20% |
Unknown | 26 | 29% |