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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Social Media in Advertising Campaigns
|
|---|---|
| Published in |
Journal of Creative Communications, November 2014
|
| DOI | 10.1177/0973258614545155 |
| Authors |
Hilde A.M. Voorveld, Guda van Noort |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | 50% |
| Unknown | 1 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 2 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 72 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 72 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 14 | 19% |
| Student > Bachelor | 11 | 15% |
| Student > Ph. D. Student | 8 | 11% |
| Lecturer | 5 | 7% |
| Professor > Associate Professor | 4 | 6% |
| Other | 7 | 10% |
| Unknown | 23 | 32% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 16 | 22% |
| Business, Management and Accounting | 15 | 21% |
| Computer Science | 4 | 6% |
| Arts and Humanities | 3 | 4% |
| Psychology | 3 | 4% |
| Other | 8 | 11% |
| Unknown | 23 | 32% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 28 June 2021.
All research outputs
#13,501,152
of 23,289,753 outputs
Outputs from Journal of Creative Communications
#57
of 176 outputs
Outputs of similar age
#177,640
of 364,798 outputs
Outputs of similar age from Journal of Creative Communications
#3
of 3 outputs
Altmetric has tracked 23,289,753 research outputs across all sources so far. This one is in the 41st percentile – i.e., 41% of other outputs scored the same or lower than it.
So far Altmetric has tracked 176 research outputs from this source. They receive a mean Attention Score of 3.5. This one has gotten more attention than average, scoring higher than 63% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 364,798 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 50% of its contemporaries.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.