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X Demographics
Mendeley readers
Attention Score in Context
Title |
The Pareto rule in marketing revisited: is it 80/20 or 70/20?
|
---|---|
Published in |
Marketing Letters, May 2019
|
DOI | 10.1007/s11002-019-09490-y |
Authors |
Daniel M. McCarthy, Russell S. Winer |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
United States | 2 | 100% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Scientists | 2 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 25 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 25 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 3 | 12% |
Student > Master | 3 | 12% |
Lecturer | 2 | 8% |
Researcher | 2 | 8% |
Student > Ph. D. Student | 2 | 8% |
Other | 2 | 8% |
Unknown | 11 | 44% |
Readers by discipline | Count | As % |
---|---|---|
Engineering | 5 | 20% |
Business, Management and Accounting | 3 | 12% |
Economics, Econometrics and Finance | 2 | 8% |
Biochemistry, Genetics and Molecular Biology | 1 | 4% |
Agricultural and Biological Sciences | 1 | 4% |
Other | 2 | 8% |
Unknown | 11 | 44% |
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 30 November 2022.
All research outputs
#14,958,211
of 23,221,875 outputs
Outputs from Marketing Letters
#196
of 291 outputs
Outputs of similar age
#203,704
of 351,476 outputs
Outputs of similar age from Marketing Letters
#5
of 6 outputs
Altmetric has tracked 23,221,875 research outputs across all sources so far. This one is in the 35th percentile – i.e., 35% of other outputs scored the same or lower than it.
So far Altmetric has tracked 291 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.1. This one is in the 32nd percentile – i.e., 32% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 351,476 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 41st percentile – i.e., 41% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 6 others from the same source and published within six weeks on either side of this one.