We’ve got the leaflets, we’ve got the slides, we’ve got the website; but we wanted something extra special to help us spread the word of Altmetric for Institutions to the wider world. Today we’re excited to announce the release (technically, the world premiere) of Altmetric for Institutions: the movie. Fewer donuts than the Simpsons but hopefully equally punchy graphics – take a look and let us know what you think!
Making the video
We worked with online marketing company Distilled to take our idea from concept to a reality – and their creativity and design skills certainly help us along the way!
From the initial script they worked with us to flesh out the concept – drawing out storyboards, mocking up the design and feel of the final video, and running through a number of voiceover options before we settled on the final feel.
Crucially, we wanted to communicate the benefits that Altmetric for Institutions offers. As researchers are increasingly asked (by management, funders, project leaders, alumni donors) to demonstrate the impacts of their work, this new platform can help them track, monitor and report on early signs of engagement and influence.
Users can create custom groups to monitor the online attention surrounding specific projects, explore the entire Altmetric database to see how much and what type of mentions research outputs from their peer institutions and fellow scholars are receiving, and set up email alerts and reports to be regularly updated on the activity relevant to their work.
All of this data can be particularly useful for enabling more effective online reputation management (both of an individual scholar and an institution as a whole), reporting on evidence of attention, influence and engagement to attract research funding and alumni donations, and for helping to determine future research and outreach strategy.
We’ve already heard some great examples of how institutions are adopting and rolling out the platform, and look forward to hearing how these activities progress as more and more researchers become familiar with the altmetrics data and start to apply it as part of their teaching and career development.
Don’t forget to stay tuned to our YouTube channel over the coming months – we’ve already started adding some past presentations, and are planning to keep on updating it with lots of useful training and user videos to help you get the most from our data and tools!