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Advertising investment as a tool for boosting consumption: testing Galbraith's hypothesis for Spain

Overview of attention for article published in Revista de Economia Contemporânea, December 2014
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Title
Advertising investment as a tool for boosting consumption: testing Galbraith's hypothesis for Spain
Published in
Revista de Economia Contemporânea, December 2014
DOI 10.1590/141598481836
Authors

Valentín-Alejandro Martínez-Fernández, Pablo Castellanos, Óscar Juanatey-Boga

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 100%
Readers by discipline Count As %
Social Sciences 1 100%