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Sports Mega-Event Sponsorship: The Impact of FIFA Reputation and World Cup Image on Sponsor Brand Equity

Overview of attention for article published in BAR - Brazilian Administration Review, January 2019
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  • Average Attention Score compared to outputs of the same age

Mentioned by

twitter
1 X user

Citations

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5 Dimensions

Readers on

mendeley
65 Mendeley
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Title
Sports Mega-Event Sponsorship: The Impact of FIFA Reputation and World Cup Image on Sponsor Brand Equity
Published in
BAR - Brazilian Administration Review, January 2019
DOI 10.1590/1807-7692bar2019180071
Authors

Mariana Guará Rocha Coelho, João Guilherme Barbosa de Amorim, Victor Manoel Cunha de Almeida

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 65 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 65 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 13 20%
Student > Bachelor 7 11%
Student > Doctoral Student 4 6%
Student > Postgraduate 3 5%
Lecturer 2 3%
Other 7 11%
Unknown 29 45%
Readers by discipline Count As %
Business, Management and Accounting 22 34%
Sports and Recreations 7 11%
Economics, Econometrics and Finance 2 3%
Medicine and Dentistry 2 3%
Social Sciences 1 2%
Other 1 2%
Unknown 30 46%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 26 June 2020.
All research outputs
#15,614,690
of 23,217,343 outputs
Outputs from BAR - Brazilian Administration Review
#34
of 75 outputs
Outputs of similar age
#266,053
of 438,758 outputs
Outputs of similar age from BAR - Brazilian Administration Review
#7
of 12 outputs
Altmetric has tracked 23,217,343 research outputs across all sources so far. This one is in the 22nd percentile – i.e., 22% of other outputs scored the same or lower than it.
So far Altmetric has tracked 75 research outputs from this source. They receive a mean Attention Score of 2.5. This one is in the 4th percentile – i.e., 4% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 438,758 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 30th percentile – i.e., 30% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.