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Atenção, memória e percepção: uma análise conceitual da Neuropsicologia aplicada à propaganda e sua influência no comportamento do consumidor

Overview of attention for article published in Intercom: Revista Brasileira de Ciências da Comunicação, April 2017
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Mentioned by

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1 X user

Citations

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8 Dimensions

Readers on

mendeley
78 Mendeley
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Title
Atenção, memória e percepção: uma análise conceitual da Neuropsicologia aplicada à propaganda e sua influência no comportamento do consumidor
Published in
Intercom: Revista Brasileira de Ciências da Comunicação, April 2017
DOI 10.1590/1809-5844201715
Authors

Ana Claudia Braun Endo, Marcio Antonio Brás Roque

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 78 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Brazil 1 1%
Unknown 77 99%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 19 24%
Student > Master 14 18%
Professor 4 5%
Student > Postgraduate 3 4%
Student > Ph. D. Student 2 3%
Other 4 5%
Unknown 32 41%
Readers by discipline Count As %
Psychology 12 15%
Business, Management and Accounting 8 10%
Social Sciences 7 9%
Nursing and Health Professions 5 6%
Agricultural and Biological Sciences 3 4%
Other 9 12%
Unknown 34 44%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 19 February 2024.
All research outputs
#17,289,387
of 25,382,440 outputs
Outputs from Intercom: Revista Brasileira de Ciências da Comunicação
#88
of 270 outputs
Outputs of similar age
#206,873
of 323,961 outputs
Outputs of similar age from Intercom: Revista Brasileira de Ciências da Comunicação
#2
of 2 outputs
Altmetric has tracked 25,382,440 research outputs across all sources so far. This one is in the 21st percentile – i.e., 21% of other outputs scored the same or lower than it.
So far Altmetric has tracked 270 research outputs from this source. They receive a mean Attention Score of 1.8. This one has gotten more attention than average, scoring higher than 61% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 323,961 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 27th percentile – i.e., 27% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one.