You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Title |
Motivações da Comunicação Boca a Boca Eletrônica Positiva entre Consumidores no Facebook
|
|---|---|
| Published in |
RAC - Revista de Administração Contemporânea, February 2015
|
| DOI | 10.1590/1982-7849rac20151998 |
| Authors |
Daniel Buarque Tubenchlak, Diego de Faveri, Marco Tulio Zanini, Rafael Goldszmidt |
Mendeley readers
The data shown below were compiled from readership statistics for 47 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Brazil | 1 | 2% |
| Unknown | 46 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 13 | 28% |
| Student > Bachelor | 5 | 11% |
| Student > Doctoral Student | 3 | 6% |
| Student > Ph. D. Student | 3 | 6% |
| Professor | 2 | 4% |
| Other | 3 | 6% |
| Unknown | 18 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 17 | 36% |
| Social Sciences | 4 | 9% |
| Arts and Humanities | 2 | 4% |
| Agricultural and Biological Sciences | 2 | 4% |
| Computer Science | 1 | 2% |
| Other | 2 | 4% |
| Unknown | 19 | 40% |