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The Margarine Family Receives Guests: Whiteness in Advertising in the Last Five Decades (1968-2017)

Overview of attention for article published in Revista Brasileira de Ciências Sociais, January 2023
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#17 of 361)
  • High Attention Score compared to outputs of the same age (81st percentile)
  • Good Attention Score compared to outputs of the same age and source (66th percentile)

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Title
The Margarine Family Receives Guests: Whiteness in Advertising in the Last Five Decades (1968-2017)
Published in
Revista Brasileira de Ciências Sociais, January 2023
DOI 10.1590/3811005/2023
Authors

Luiz Augusto Campos, Marcelle Felix, João Feres Junior

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Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 8. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 08 August 2023.
All research outputs
#4,458,800
of 25,760,414 outputs
Outputs from Revista Brasileira de Ciências Sociais
#17
of 361 outputs
Outputs of similar age
#86,384
of 480,120 outputs
Outputs of similar age from Revista Brasileira de Ciências Sociais
#4
of 12 outputs
Altmetric has tracked 25,760,414 research outputs across all sources so far. Compared to these this one has done well and is in the 82nd percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 361 research outputs from this source. They receive a mean Attention Score of 3.1. This one has done particularly well, scoring higher than 95% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 480,120 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 81% of its contemporaries.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 66% of its contemporaries.