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Mendeley readers
| Title |
As orientações estratégicas da inovação em produtos populares
|
|---|---|
| Published in |
RAC - Revista de Administração Contemporânea, December 2008
|
| DOI | 10.1590/s1415-65552008000400002 |
| Authors |
Paulo Tromboni de Souza Nascimento, Abraham Sin Oih Yu, Maria Cecília Sobral |
Mendeley readers
The data shown below were compiled from readership statistics for 54 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Brazil | 7 | 13% |
| Unknown | 47 | 87% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 17 | 31% |
| Student > Postgraduate | 6 | 11% |
| Student > Doctoral Student | 5 | 9% |
| Student > Ph. D. Student | 5 | 9% |
| Professor | 4 | 7% |
| Other | 12 | 22% |
| Unknown | 5 | 9% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 27 | 50% |
| Social Sciences | 7 | 13% |
| Design | 5 | 9% |
| Engineering | 4 | 7% |
| Decision Sciences | 1 | 2% |
| Other | 3 | 6% |
| Unknown | 7 | 13% |