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X Demographics
Mendeley readers
Attention Score in Context
| Title |
"BEER WITH CHINESE CHARACTERISTICS": MARKETING BEER UNDER MAO
|
|---|---|
| Published in |
Revista de Administração de Empresas, June 2018
|
| DOI | 10.1590/s0034-759020180310 |
| Authors |
JEFFREY PILCHER, YU WANG, YUEBIN JACKSON GUO |
X Demographics
The data shown below were collected from the profiles of 7 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Brazil | 3 | 43% |
| United States | 1 | 14% |
| Unknown | 3 | 43% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 5 | 71% |
| Scientists | 2 | 29% |
Mendeley readers
The data shown below were compiled from readership statistics for 26 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 26 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 4 | 15% |
| Student > Master | 3 | 12% |
| Student > Ph. D. Student | 2 | 8% |
| Professor | 1 | 4% |
| Other | 1 | 4% |
| Other | 1 | 4% |
| Unknown | 14 | 54% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 23% |
| Psychology | 2 | 8% |
| Social Sciences | 2 | 8% |
| Economics, Econometrics and Finance | 1 | 4% |
| Nursing and Health Professions | 1 | 4% |
| Other | 1 | 4% |
| Unknown | 13 | 50% |
Attention Score in Context
This research output has an Altmetric Attention Score of 16. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 26 June 2022.
All research outputs
#2,267,472
of 25,385,509 outputs
Outputs from Revista de Administração de Empresas
#10
of 262 outputs
Outputs of similar age
#46,151
of 342,877 outputs
Outputs of similar age from Revista de Administração de Empresas
#2
of 11 outputs
Altmetric has tracked 25,385,509 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 91st percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 262 research outputs from this source. They receive a mean Attention Score of 4.1. This one has done particularly well, scoring higher than 96% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 342,877 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 86% of its contemporaries.
We're also able to compare this research output to 11 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 81% of its contemporaries.