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GERENCIAMENTO DAS INCERTEZAS DE PRODUTOS DE INOVAÇÃO A PARTIR DAS ESTRATÉGIAS DE MARKETING

Overview of attention for article published in Journal of Information Systems and Technology Management, August 2016
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Citations

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52 Mendeley
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Title
GERENCIAMENTO DAS INCERTEZAS DE PRODUTOS DE INOVAÇÃO A PARTIR DAS ESTRATÉGIAS DE MARKETING
Published in
Journal of Information Systems and Technology Management, August 2016
DOI 10.4301/s1807-17752016000200004
Authors

Glaucia Fernandes, Luiz Eduardo Teixeira Brandão

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 52 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Brazil 1 2%
Unknown 51 98%

Demographic breakdown

Readers by professional status Count As %
Student > Master 10 19%
Student > Doctoral Student 6 12%
Student > Bachelor 5 10%
Student > Ph. D. Student 5 10%
Professor 4 8%
Other 10 19%
Unknown 12 23%
Readers by discipline Count As %
Business, Management and Accounting 13 25%
Engineering 6 12%
Social Sciences 6 12%
Computer Science 2 4%
Economics, Econometrics and Finance 2 4%
Other 8 15%
Unknown 15 29%