Fear vs pride: how do the Voice to Parliament ads try to influence voters? And is it effective?
Yahoo! News,
Political advertising for the Voice campaign is ramping up, particularly on social media.
It's My Campaign I'll Cry if I Want to: How and When Campaigns Use Emotional Appeals
Overview of attention for article published in Political Psychology, February 2011
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About this Attention Score
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In the top 25% of all research outputs scored by Altmetric
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High Attention Score compared to outputs of the same age (96th percentile)
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High Attention Score compared to outputs of the same age and source (90th percentile)
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